In praise of the crappy jobs
I was once a junior copywriter! And I had to do some crappy jobs. Here I reflect on how those jobs moulded me as a creative advertising agency professional later in my career. And I hope to invoke a sense that not everything should be automated by generative AI.
The hammer in my hand
Exploring the profound relationship between tools and creativity, this article delves into the comparison between analog and digital tools, from film cameras to typewriters. It emphasizes the thoughtful process involved in using analog tools, where limitations can enhance creativity and quality. While digital tools offer convenience and speed, they may compromise the depth and refinement of the final product. The article also raises concerns about over-reliance on modern tools like AI, urging a conscious understanding of the compromises and potential loss of essential skills. Ultimately, it calls for a balanced and mindful approach to utilizing tools, recognizing both their power and potential pitfalls.