This is just a bit of nostalgia, reflections from a guy who lost his father at the age of 19 and now thinking about all the things he wished he could tell him about how his life turned out.

I was once a junior copywriter! And I had to do some crappy jobs. Here I reflect on how those jobs moulded me as a creative advertising agency professional later in my career. And I hope to invoke a sense that not everything should be automated by generative AI.

I’ve always been fascinated by the relationship with the work we make and the tools we use to make it. Now with the rise of AI, how will that impact our work. And also our thinking!